hyper-local politics
Hyper-Local Politics vs Social Media Micro-Targeting: Which Wins?
A $500 Nextdoor ad campaign lifted turnout in a 5-seat neighborhood board election by 200%, but hyper-local politics still delivers deeper, lasting engagement. I saw the surge while covering the April 9 Assam elections, where the Election Commission turned to mascots, vloggers and contests to boost voter turnout, a move