hyper-local politics
GPS Microtargeting vs Hyper-Local Politics: Turnout Drain?
Hyper-local political targeting can raise canvassing costs by up to 12% per precinct, yet precise GPS microtargeting trims labor expenses by roughly 18%. In Philadelphia, campaign teams are shifting from broad precinct lists to street-level data layers, hoping to stretch limited dollars while reaching the voters who matter most. Hyper-Local