hyperlocal targeting in local elections
How Hyper-Local Politics Vs Mailers Won Riverside 2022
Hyperlocal targeting uses precise geographic data to reach voters in specific neighborhoods during local elections. In 2023, at least one city-council campaign reported a 10% lift in engagement after deploying GIS micro-targeting, showing how granular data can change the dynamics of a municipal race. Understanding Hyperlocal Targeting and Its Impact